The new era is based on how much content we see on social networks, what type of content, who creates it and when we consume it writes Carolina Rivera. The immediacy of the internet has become a beneficial tool for large and even small companies, so it is to be expected that advertising surrounds us daily on our social media. As a company, you must think about immediacy, economy and how to promote a product in an agile, simple and fast way. Attacking the largest amount of public, is that the strategy to win more buyers. Social Media Marketing is a trend! 2023 is a beginning for many with great expectations: new ventures, new ideas, the need to grow as a company and what better way than to make creative and responsible use of networking. Social media is immediate, fast, and affordable. It is enough to click on an app to open a complete universe, a complete market of information products available to anyone who has access to a screen. So why is social media marketing a trend in 2023 then? Immediacy, effectiveness, and productivity are those terms that we coin to declare them as a trend, not only this year but for years to come. Keep your strategy in mind, and manage an organic content calendar. Research what your audience wants to see, and produce content and videos that are easily shareable on your social media. New ideas impact social networks this new year, real people with real lives is that content consumers are looking for more. As a company and brand, use the term be real to show your products and services. Being part of the community as a real figure and not as a surrealism of your product can be a great idea to impact and attract more audiences. Magnify your ideas, be creative, use software that captures your ideas and produce it! Turn your idea into a trend!