Mobile Optimisation Strategies
We’ve all heard of mobile optimisation, but now it is more important than ever to get into mobile optimisation for your business. According to Statista, smartphone owners will almost double in 2022 from 2016 and reach more than 80% of the population on earth. If you haven’t optimised your business for mobile, there’s no better time to do so!
If you aren’t convinced, the latest report from the Web tribunal has some staggering statistics for you.
- Global mobile data traffic is projected to have reached 77.49 exabytes per month by 2022. Have no idea how big an exabyte is? We’ve got you! A typical two-hour 4K UHD movie is roughly around 20GB (gigabytes). The size of 77.49 exabytes is about 3.8 billion 4K UHD movies.
- Mobile web browsing traffic surpassed desktops in 2017 and is now at 54%.
- 84% of smartphone users use their phones while in a physical store. Furthermore, 69% of search ad growth will be driven by mobile by 2022.
Now, we’ve cleared how massive mobile traffic is. Let’s talk about how to make you stand out in the sea of mobile marketing and make your business shine.
Keep Content Short
Customers usually conduct research on mobile phones. They do not read as much as people who use the desktop. So, keep your message short and sharp. Let customers know what they are getting from you. If you need detailed information, you can simply put a link to direct customers to a dedicated page for more resources.
Optimise Your Website
Today’s internet speed is fast and most of our devices are capable of doing simple website browsing. This also changed our way of consuming internet information. Once we clicked on a website, we expected it to be instantly loaded. If your website is full of ads, videos, images, links, and other things. Users can find it either difficult to navigate or simply taking too long to load and leave. So, optimise your website for fast and clean experiences.
Utilise QR Codes
QR code is not a new thing, but since it was introduced in 1994, a lot has improved and changed. Plus, due to the pandemic, ABC news and eMarketer have indicated that QR codes are continuing to grow. We use QR codes to make contactless payments, order goods, look up menus, fill in registration forms, make donations or create medical information and more! So, when you are optimising your mobile marketing, try implementing a QR code into your plan. This could be a portal to anything you want the customers to be. QR code also has a valuable function, which is to gather data about your marketing. It collects location, the number of times the code has been scanned, what time it is scanned and what operating system customers are using, and it does not collect information that identifies individuals.
Don’t Forget Text Message
Yes, the good old text message. It is probably the most reliable method to deliver a direct message to customers because it barely needs an internet connection. There are some mind-blowing statistics from Techjury in 2022 that can provide some insight to consider.
- 75% of customers want to receive offers via SMS.
- SMS has a whopping 98% open rate compared to the email marketing average rate of 15%.
- 60% of customers read SMS within 5 minutes after receiving them.
Many studies show that people nowadays cannot live without their phones, regardless of whatever reasons. This is the best platform to put your marketing money on, as nearly everyone checks their mobile phone multiple times a day. Start today with your mobile optimisation and follow us for more tips and strategies to come.
Written by Kuan-Yu Lan